In the presence of His Royal Highness Prince Saud Bin Nayef Al Saud, Governor of the Eastern Province, ROSHN Group launched an initiative to restore homes around the Kingdom as part of its Social Responsibility Programme, YUHYEEK.

This initiative comes within the objectives of the YUHYEEK Social Responsibility Programme to build development partnerships with leading entities in the non-profit sector, with the aim of raising the quality of life and supporting underprivileged families around the Kingdom. This reflects the leading role that ROSHN Group plays as one of the major projects of the Public Investment Fund in crystallizing its values of responsibility and sustainability in the housing sector.

The cooperation with the leading charity association, Tarmeem Charity, is in its first phase, targeting 7 regions, 75 families, and more than 400 beneficiaries around the Kingdom, and providing supportive development programs for beneficiary families, in addition to the contribution of the ROSHN family through the “YUHYEEK Ambassadors” volunteer program.

Group Chief Marketing and Communications Officer at ROSHN Group, Ghada Alrumayan, commenting on this occasion, “We’re honored by His Royal Highness Prince Saud Bin Nayef Al Saud’s support, which comes as part of the integration between the private sector and the non-profit sector and government efforts to raise the level of quality of life and root the principle of social responsibility in the Kingdom.” She added, “In ROSHN, we are proud of our commitment to social responsibility with the aim of raising the level of human experience in the Kingdom in line with the goals of Saudi Vision 2030. The initiative of the ROSHN Group and Tarmeem Charity is part of our commitment to give back through our corporate social responsibility programme, YUHYEEK.” said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group.

This initiative comes as part of the efforts of ROSHN’s and the Tarmeem Association to enhance the quality of life of citizens, as the Group is keen to launch a variety of effective community initiatives and projects in various regions of the Kingdom, in addition to encouraging voluntary participation within the framework of the group's vision.