News

ROSHN and Zahra Breast Cancer Association sign an agreement to sponsor nationwide breast cancer campaign

  1. The Breast Cancer Awareness Campaign will spread awareness of breast cancer across the regions of the Kingdom during October
  2. The initiative forms part of ROSHN's ‘YUHYEEK’ Programme, a core component of ROSHN’s corporate social responsibility activity

29.09.2022

RIYADH, 29 September 2022 - ROSHN, the national real estate developer, and Zahra Breast Cancer Association have signed an agreement to sponsor and endorse the Breast Cancer Awareness Campaign, which will see nationwide events and initiatives throughout the month of October.

The signing ceremony took place on the 27th September at ROSHN’s Riyadh headquarters, with Zahra Association represented by its Chairwoman Her Royal Highness Princess Haifa Al-Faisal and ROSHN represented by Group Chief Officer David Grover. Operating under the logo ‘Be Pink,’ the campaign forms part of ROSHN’s ‘YUHYEEK’ social responsibility programme and aims to highlight the important challenges that breast cancer poses to society.

Commenting on the agreement, Her Royal Highness Princess Haifa Al-Faisal, Chairwoman of the Zahra Breast Cancer Association, said: “We look forward to the progress that will be achieved with ROSHN’s sponsorship. With the backing of ROSHN, the Zahra Association can grow our footprint in the Kingdom and raise further awareness around the challenges breast cancer poses to society.”

In addition, David Grover, ROSHN’s Group Chief Officer, said: "Breast cancer is one of the most common types of cancer worldwide, and through our recently launched YUHYEEK programme, we aim to tackle it in an effective and impactful way, pursuing our corporate social responsibility objectives as we do so.”

Ghada Alrumayan, ROSHN’s Chief Group Marketing and Communications Officer, reinforced the company’s commitment to work with the Zahra Association as it rolls out its national campaign for breast cancer awareness, saying, "ROSHN is in full support of the Zahra Association and its national campaign to raise awareness of breast cancer. Social responsibility is a major part of our identity, and we will use all of ROSHN's capabilities and resources to help the campaign achieve its goals."

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Operating with integrity and complying with all applicable laws and regulations are crucial elements of ROSHN's commitment to becoming the most trusted community developer in the Kingdom. From our workplace to our communities, we value respect, kindness and tolerance when interacting with one another. As ROSHN is a diverse environment that welcomes people from all over the world, we prioritise all employees' health, safety, and dignity.


For these priorities to be met, employees must feel like they belong and work together. Wrongdoing and illegal activities that go against our internal policies must be eliminated, and the employer, employees, and stakeholders must be protected from loss. In line with ROSHN's principles, which include Empowerment, Responsibility, Safety, Sustainability, Trust, Integrity, and Opportunity, we aim to realise such priorities. As a proactive step to implement our policies, the GRC Team has established a whistleblowing channel and a GRC-monitored confidential email address for our employees and stakeholders to anonymously report any unethical or illegal activities and behaviours within ROSHN, with complete protection and without revealing their identity. The allocated whistleblowing email is whistleblowing@roshn.sa