We Create What’s Next in Real Estate
As ROSHN Group’s innovation arm, ROSHNEXT is a program designed to develop human-centric experiences that accelerate growth, enhance collaboration, and establish new standards within the real estate sector.
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Our Strategic Innovation Themes
Future of Living
Reimagining modern lifestyles through the integration of smart technologies, modular construction methods, and data-driven design. This theme focuses on creating adaptive, intuitive, and connected environments that enhance quality of life through personalization, automation, and seamless digital experiences.
Elevated Human Experiences
Focusing on development around people and place by fostering inclusive, engaging, and socially connected communities. This includes the use of participatory design, universal accessibility, and digital engagement tools to promote well-being, inclusivity, and a sense of belonging across the entire urban landscape.
New Business Horizons
Exploring scalable commercial opportunities beyond traditional real estate through venture creation, digital platforms, and innovative service models. Focus areas extend beyond real estate development, tapping into new value chains and ecosystems to generate diversified revenue streams and respond to emerging market demands.
These themes come to life through three core pillars that anchor our approach to revolutionary real estate experiences, solutions, and products
Discover & Explore
Identify insights, emerging trends, and resident needs, to turn them into future opportunities and challenges
Engage & Empower
Foster a culture of innovation by empowering internal talent and activating external ecosystem
Test, Build & Scale
Test and transform validated ideas into scalable, commercially viable ventures and services
Innovation Initiatives
Turning Bold
Ideas into Ventures
ROSHN Group has a successful track record of leading real estate innovation events, including ROSHN Hackathon and the internal Visionaries initiative. ROSHNEXT accelerates the Group’s leadership across the innovation ecosystem by curating events and initiatives that empower bold thinkers to transform high-potential ideas into viable business solutions.
Join us on our journey
Whether you're an entrepreneur with a breakthrough idea, a startup ready to scale, or an industry partner ready to collaborate, ROSHNEXT offers a platform for mutual value creation.
Join us to shape the future!
The next breakthrough in real estate could start with your idea, your startup, or your partnership. ROSHNEXT provides the platform, expertise, and resources to turn visionary concepts into market-changing realities.










