The Brand Story
The story of ROSHN’s brand is deeply connected with Saudi Arabia’s cultural heritage, its urban landscape, and the ambitious aspirations of Vision 2030.
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Design
Inspiration
The design of ROSHN’s logo tells a story of continuous transformation and growth inspired by the patterns of the regions of Saudi Arabia. At its heart lies a thriving green palm tree symbolizing life, sustainability, and the spirit of renewal and growth. Surrounding the palm tree is an interconnected circle of dots, reflecting our cohesive community and the network of relationships that bind us to our customers and partners.
Emerging from the circle are triangles like warm rays, expressing our ambition to make a sustainable positive impact on our community. The color green represents our authentic national identity, our commitment to social responsibility, and a promise of a prosperous future.
The Name
A Living Testament
to the Rich Past and
the Vibrant Future
ROSHN’s name pays tribute to the guest room within King Abdulaziz's historic Ibn Aqil Palace, nestled west of Ar Rass Governorate. Here, amidst the earthen walls and beneath the soaring ceiling of this cherished chamber, the founder of the Kingdom extended his hospitality to dignitaries and guests, shaping decisions that charted the course of a nation. It stands as a living testament to the rich past and a beacon illuminating its path toward a vibrant future, embracing its heritage and unique architectural culture every step of the way.
The Beginning
Celebrating
Heritage and Authenticity
The original ROSHN logo, with its six doors adorned in vibrant colors and traditional motifs, symbolized the tapestry of Saudi Arabia's six distinct regions. It celebrated the land's rich heritage and the authenticity of its people, seamlessly blending tradition with the promise of the future.
The Transformation
Embracing
New Horizons
ROSHN has evolved and broadened its reach, embracing new horizons that reflect its forward-looking vision and pave the way for a transformative leap. The new ROSHN logo captures this momentum, symbolizing a renewed identity. Its design tells a story of comprehensive transformation at every level, marking an inspiring chapter in ROSHN's journey and its unwavering dedication to innovation, sustainability, and enriching lives. This new identity showcases ROSHN's dynamic growth and ambitious vision, spanning every aspect of its operations. It represents a bold step toward the future, embodying a promise of continued advancement and a dedication to contributing to a brighter future for Saudi Arabia.
