ROSHN Urban Program
Redefining the Living Experience in Jeddah
ROSHN Urban Program is strategically positioned at the crossroads of Jeddah, Makkah, and Taif, providing access to over 7 million people within a two-hour drive. The Old Makkah Road plays a pivotal role in this connectivity, historically serving as the primary route linking Jeddah to Makkah.
This road carries deep spiritual importance as the primary route taken by millions of pilgrims traveling to Makkah for Hajj and Umrah, making it a vital corridor for both religious and cultural journeys.
Retail
Offices
Residential
60M+sqm
Total Number of Land Plot
130K+
Residential units
20M+m²
Total Land Area
Core Elements
The transition of Al Balad Extension evolves from preserving the traditional human‑scale streets, through a blended zone of heritage and modern design, to a contemporary, sustainable district that supports Jeddah’s growth while respecting its cultural roots.
A multifaceted public space designed to facilitate a wide range of experiences, interactions, and activities that cater to diverse needs while reinforcing the region’s spiritual, cultural, and environmental significance.
Vibrant Public Realm integrated with the landscape is at the heart of the intervention across the City.
These neighborhoods will offer a rich mix of housing types, services, and public spaces, catering to the daily needs of residents. By designing with a focus on community interaction, walkability, and local accessibility, the neighborhoods will foster a sense of belonging and encourage social cohesion.
The mobility vision reimagines movement as a seamless urban experience, weaving together people, places, and transit through a highly connected network. By enhancing permeability, unifying districts and the HSR station, and linking key anchors to the heart of Al Balad, the strategy prioritizes efficient, accessible public transport and walkable connections, shaping a resilient mobility system that energizes daily life and supports Jeddah’s future growth.
Each of these landmarks will embody the spirit of Jeddah, offering distinct experiences for both residents and visitors. By integrating these anchors along the Makkah Spine, the city will create a dynamic and unique sense of place, fostering interaction, commerce, and a deep sense of belonging.
The Masterplan
Advancing Urban Living in Jeddah
Developing cities that set the standards for urban excellence
This approach focuses on launching diverse projects within a comprehensive masterplan that organizes urban areas in a cohesive way. It aims to develop attractive investment zones, strengthen services and urban landmarks, and enhance walkability and mobility to improve overall quality of life.
Supporting urban development and elevating quality of life
This includes creating safe and exemplary neighborhoods that elevate residents’ everyday living experience. It ensures the availability of integrated services, amenities, and public spaces while enhancing movement patterns within the city and fostering stronger social cohesion.
Enhancing the unique urban identity of the city of Jeddah
This direction works on preserving the city’s distinctive architectural character and reinforcing its unique urban identity. It focuses on designing attractive neighborhoods that reflect Jeddah’s special qualities, revitalizing central districts, and enriching key urban landmarks across the city.
Building modern and advanced infrastructure with an integrated urban model
This vision centers on developing new transport stations supported by modern infrastructure that enables sustainable urban growth. It strengthens connectivity between neighborhoods and activity hubs through integrated pedestrian, cycling, and mobility networks designed to support residents’ needs.
Enabling investment and economic development aligned with Vision 2030
This model relies on strong private‑sector engagement in revitalizing and requalifying targeted areas. It aims to create an appealing investment environment and opportunities that support sustainability, while boosting economic diversification and reinforcing the city’s overall competitiveness. Enhancing investment and economic development aligned with Vision 2030.
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